Our Logo was designed by a well-known designer, “Nong Fu”, from the city of Shenzhen.

It carries a lot of references to the Taoist Chinese philosophy, in particular the theory of Yin and Yang.

Our logo is symmetric and balanced, expressing the Yin is concordant with the Yang, assuring everything goes smoothly for our company, Starup Investment Limited.

The combination of small symbols made of squares, rounds and triangles close to one another shows how Starup combines different cultures and customs (Chinese on one side, European on the other side), different businesses and how it makes them inter-react together in order to achieve a common goal.

The white Triangle symbolizes the sky whereas the red triangle symbolizes the ground.

The 2 rounds in white and red symbolizes the sun rising, expressing Starup desire to flourish internationally.

The 2 triangles are linked together by the 2 rounds, making appearing the number 8, a lucky number in the Chinese culture meaning prosperity: it expresses that our future development of our businesses at Starup Investment limited will be successful, in any aspect.

The fact that the 2 rounds are linked together also means that our mission is to connect people from 2 different cultures.

Seen from another point, one can see the percentage sign, %, expressing the corporate spirit of Starup: the percentage sign % is everywhere in business: joint-ventures, commissions, ownership, growth, ratios…

One special mention also to our young Website designer, Xu Hao, only 24 years old and who accomplished a very nice work in a very short time.

He was clever enough to take the time to understand the meaning of our logo as well as the nature of our business before starting working on the design of our website.

He brought us lots of bright ideas of his own.